Tag: business

Department management, Marketing

Why Your Marketing Plan Should Include User-Generated Content

August 7, 2018

Via: Business 2 Community

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the […]

Department management, Marketing

5 Ways to Build Your Nonprofit Email Subscriber List

July 26, 2018

Via: Business 2 Community

Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to […]

Department management, Marketing

5 Best Practices for Successful B2B Email Marketing

July 17, 2018

Via: Business 2 Community

It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective […]

Department management, Marketing

4 Social Marketing Tips for Small Business

July 11, 2018

Via: Business 2 Community

53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page. Increase those leads with an active Social Media […]

Department management, Financial

3 Unique Ways Small Businesses Can Increase Cash Flow

July 10, 2018


Business owners still believe cash flow is a top concern. In fact, a recent study published by Capital One suggests that cash flow is a concern keeping small business owners up at night. While this might seem shocking since small […]

Customer relationship management, General organization management

What To Do When You Spend All Your Time On Customer Success, Yet You Don’t Have Time for Customer Success

June 21, 2018

Via: Business 2 Community

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” When I dig more deeply, I usually hear about how busy everyone is […]

Administration, General organization management

5 Tough Situations You’ll Eventually Face When Managing People

June 19, 2018

Via: Small Business Trends

As a business owner, managing people is by far the toughest responsibility of all. Every person is different, unpredictable, and motivated by a unique set of factors. And while good hiring practices will mean smooth sailing most of the time, […]

General organization management, Systems management

10 Topics to Discuss with a Lawyer Before Starting a Business

June 19, 2018

Via: Small Business Trends

There are several legal ramifications of starting a business. It can lead to issues related to liability, copyright, employee rights and everything in between. So one of the first steps you should take as you work to get your business […]

Department management, Investment, Marketing, Organization management

Is Your Business Looking At Marketing The Right Way?

June 14, 2018

Via: Forbes

In my experience, the moment you talk about investing in a new marketing strategy with the people responsible for cutting the checks, their first thought is, “Can we afford it?” and the second, “How do we know this money is […]

General organization management, Strategic planning

12 External Factors You Need to Create an Effective Business Strategy

June 6, 2018

Via: Inc.

If you want to grow quickly and successfully, you need a solid plan that positions you well in the market and gives you plenty of business opportunities. Strategy is fundamentally about how you are going to respond to what’s happening […]