Tag: Featured

October 11, 2017

I’ve written about this topic in the past, and am still amazed when I see companies as well as professionals continue to participate in social media without a strategy. Content with no schedule in mind or thought to their audience, […]

October 9, 2017

As we continue to move deeper into the performance management revolution, more and more companies are following in the footsteps of Deloitte, GE, and others who have overhauled their approach. No longer is the annual review the sole form of […]

September 6, 2017

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude […]

August 29, 2017

Inside sales is about selling things to clients without meeting them face to face. It’s been called remote sales and was done by phone and is mostly now accomplished online. Here’s an overview of everything you’ll need to know to […]

August 21, 2017

Some might believe that social media is a bit impersonal when it comes to establishing and nurturing relationships with clients. But the reality is that when you know how to do it the right way, meaningful connections can indeed be made […]

August 18, 2017

My paid search campaigns are underperforming, and so are yours. It’s a fact. We all know it’s true, and we’re fortunate that they are. If they weren’t underperforming, our roles as marketers would be in danger. The fun part is […]

August 18, 2017

The marketing and business models for B2C and B2B models are different. For the latter category, strategies for nurturing existing customers are significantly more important than for the former. For B2B companies, in contrast, the customer pool is significantly smaller, […]

August 18, 2017

With all the buzz around blockchain tech and cryptocurrencies, small businesses might feel left out. Even for those who are not necessarily cutting-edge in terms of tech, these five tips can empower entrepreneurs and small businesses in leveraging bitcoin and […]

August 17, 2017

Recently I applied for and obtained a home business license. Didn’t know you needed a license to run a business out of your home?  Neither did I, until recently. My journey of discovery started when I relocated my small business […]

August 17, 2017

Many of us don’t like spending money, even if it is for the business. It can be especially hard to get excited about spending money when you are bootstrapping your business. However, every startup needs to spend money on a […]