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Tag: marketing


Department management, Marketing

3 Rules for Excellent Value-Added Marketing

February 14, 2018

Via: Business 2 Community

There is an important shift happening on the global marketing scene these days. Slowly but surely, an increasing number of companies have started to see marketing as something they are pleased to invest in rather than a cost to be […]


Department management, Marketing

5 Marketing Trends to Watch in 2018

February 5, 2018

Via: Business 2 Community

Do you remember the scene in Minority Report when Tom Cruise walks into a shopping mall and he is bombarded with “personalized” holographic images for a variety of products? Brand stories and offers popping up all over the place interrupting […]


Department management, Marketing

Where Social Media is Headed in 2018

January 25, 2018

Via: Business 2 Community

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to […]


Department management, Marketing

What Are Your B2B Content Marketing Plans For 2018?

January 16, 2018

Via: Business 2 Community

The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017. It’s easy to get caught up in […]


Investment, Organization management

Can Field Service Overcome the “Uber” Fatigue?

January 9, 2018

Via: Aberdeen Essentials

Five years ago, every Venture Capitalist in the world immediately stopped listening when someone pitched them “Netflix, but for (insert industry)”. Today, VCs are equally driven to madness by the flagrant overutilization of Uber as a business model. To demonstrate […]


General organization management, Strategic planning

7 New Initiatives to Fearlessly Grow Your Business

December 27, 2017

Via: Small Biz Club

Growth has always been fundamental to business success, but it’s never been more critical than it is now, nor more difficult. Every opportunity is global, but so is the competition. Evolving customer expectations and technology are the norm, forcing every […]


Customer relationship management, Department management, General organization management, Marketing

3 Ways to Create More Trust in Your Marketing

December 26, 2017

Via: Entrepreneur

Everything gets easier when your clients consider you an expert. That’s when they allow you the leash to work to the best of your abilities — when you can focus on making the best long-term product and not something rushed […]


Department management, Marketing

Social Media Tips for Manufacturing Companies from a 10-Year Overnight Success

December 22, 2017

Via: Small Biz Club

When it comes to social media for manufacturing companies, John Saunders is killing it. His video channel, NYC CNC, is the biggest for CNC machining and manufacturing on all of YouTube. In terms of numbers, that translates to nearly 200,000 […]


Department management, Marketing

Nine Ways Locally Focused Marketing Initiatives Can Help Businesses Grow

December 14, 2017

Via: Forbes

There are a lot of different ways to reach out to your customer base. While a solid ad campaign can motivate people to engage, it’s not your only option. Holding events and donating goods can get you in touch with […]


Department management, Marketing, Strategic planning

5 Small Business Pitfalls and How to Easily Avoid Them

December 12, 2017

Via: Small Biz Club

If you are starting a business, you are likely to fail. While the exact percentage of businesses which fail within a few years can be disputed, there is no doubt that more businesses fail than succeed. Fledgling businesses face a […]