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Tag: marketing


Department management, Marketing

Why your marketing performance problem is really a measurement challenge

June 20, 2018

Via: Marketing Land

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But […]


Department management, Investment, Marketing, Organization management

Is Your Business Looking At Marketing The Right Way?

June 14, 2018

Via: Forbes

In my experience, the moment you talk about investing in a new marketing strategy with the people responsible for cutting the checks, their first thought is, “Can we afford it?” and the second, “How do we know this money is […]


Department management, Marketing

3 Ways Omnichannel Marketing Can Grow Your Engagement

June 13, 2018

Via: Business 2 Community

We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with […]


Department management, General organization management, Marketing, Other

Business Psychology Insights: 6 Assumptions That Can Undermine Any Marketer

June 11, 2018

Via: Business 2 Community

Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand the buyer’s journey. But those in the industry sometimes fixate so intently on helping their clients, they […]


Customer relationship management, General organization management

Worried About the Gen Z Social Media Exodus? 3 Creative Ways Your Business Can Respond

June 4, 2018

Via: Small Business Trends

A growing number of Gen Z consumers are leaving social media (or at least taking breaks), according to a new study conducted by Hill Holliday. What do small business owners need to know to keep Gen Z engaged on social […]


Department management, Marketing

Getting the Most Out of Your Content: Content Promotion and Amplification

May 31, 2018

Via: Business 2 Community

Congratulations! Half the battle is over. You have a beautiful new piece of content. All of the blood, sweat, and tears have finally paid off. But have they really? What happens when no one is finding your content masterpiece? Your […]


Department management, Marketing

5 Online Marketing Mistakes That Will Cost You

May 30, 2018

Via: Inc.

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan. There are two reasons. First, an inefficient campaign […]


Department management, Marketing

How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust

May 29, 2018

Via: Small Biz Club

There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations […]


Department management, Marketing

5 Marketing Technologies to Use in 2018

May 22, 2018

Via: Small Biz Club

The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic […]


Department management, Marketing

4 Strategies For Explosive Social Media Growth In 2018

May 11, 2018

Via: Forbes

Let’s face it: Social media is still one of the most effective ways to grow a business and brand on the internet today. But it’s also still one of the most confusing, time-consuming and resource-draining markets as well. Why is […]