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Tag: marketing


Department management, Marketing

Content & SEO: Why & How to Build Trust, Authority & Reputation

April 20, 2018

Via: Search Engine Journal

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically […]


General organization management, Strategic planning

Reconstructing Performance Management for Both the Employee and the Company

April 6, 2018

Via: Aberdeen Essentials

In 2017, Aberdeen found that 64% of Best-in-Class companies (the top 20% of performers as defined by Aberdeen’s Best-in-Class research methodology) distrusted traditional performance reviews. This sets the tone for a major challenge facing organizations today: Traditional performance reviews are […]


Department management, General organization management, Marketing, Strategic planning

7 Creative Ways to Boost Your Social Media Strategy

April 4, 2018

Via: Entrepreneur

Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming […]


Customer relationship management, General organization management

How to Use CRM Best Practices to Improve Client-Onboarding

April 2, 2018

Via: Business 2 Community

The First Sale is Only the Beginning When it comes to customer onboarding, it doesn’t matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and […]


Department management, Marketing

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

March 26, 2018

Via: Entrepreneur

Lately, AI-powered marketing has been a buzzword across the world. And while the whole marketing world is talking about it, a recent study finds that AI adoption in marketing is limited by marketers. Why? Because it is still quite new […]


Department management, Marketing

How a Great Lead Generation Website Will Supercharge Your Content Marketing Strategy

March 23, 2018

Via: Business 2 Community

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part […]


Accounting, Department management, Marketing

Making Your Account-Based Marketing Successful: 3 Things to Identify

March 22, 2018

Via: Small Biz Club

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But […]


Customer relationship management, Department management, General organization management, Marketing

Socially Responsible Marketing Is Good for Your Bottom Line-Here’s How to Do It Right

March 19, 2018

Via: Inc.

Most Americans believe companies have an obligation to take actions to improve issues that may not be relevant to their everyday business operations. Today’s consumers factor a company’s core beliefs into their shopping decisions. Eighty-seven percent say they’d purchase a […]


Association, Organization management

World’s Top Marketing Campaigns And Companies Based On Business Impact

March 15, 2018

Via: Forbes

In February, WARC, the international authority on advertising and media effectiveness, released the results of the 2018 WARC 100. This is an annual global index of the world’s top marketing campaigns and companies based on their business impact. WARC 100 […]


Department management, Marketing

Marketing Ideas for Spring

March 6, 2018

Via: Business 2 Community

Spring is a time for new growth and new opportunities! Retail business owners should consider ways to market their companies or products during this season. After the cold winter months when many people stay indoors, spring is the time to […]