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Tag: strategy


Department management, Marketing

10 Conversion Copy Tips Every SEO Writer Needs to Know

August 13, 2018

Via: Search Engine Journal

As long as you nail your SEO, your writing quality can come in second place. Right? …Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting […]


Self-management, Time management

How to Budget Your Time Like You Budget Money

August 13, 2018

Via: Business 2 Community

Lots of people spend time coming up with budgets so they can improve their finances. Then they spend additional time tracking their finances and comparing everything to their budget. After that, they may tweak one or the other, and sometimes […]


Customer relationship management, General organization management

Omnichannel Customer Service: 5 Critical Best Practices

August 10, 2018

Via: Business 2 Community

The growing size of today’s consumer market sets the stage for entrepreneurs and companies of varying capacities to take part. The US consumer market alone was at $1.5 trillion in 2016. And this number is continuously increasing. According to an […]


Department management, Marketing

Why Your Marketing Plan Should Include User-Generated Content

August 7, 2018

Via: Business 2 Community

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the […]


Department management, Marketing

4 Things to Know About the Future of Social Media for Gen Z

August 1, 2018

Via: Business 2 Community

Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields […]


Department management, Marketing

4 Secrets to the Best SEO Strategies for Startups

August 1, 2018

Via: Small Biz Club

It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with […]


Communication, Department management

6 Ways to Use Good Design to Connect with Gen Z

July 31, 2018

Via: Business 2 Community

We’ve talked a lot about the value of strong design, how it can improve everything from your content to your bottom line. But design isn’t just about making things pretty; it’s a tool to help you communicate effectively and create […]


General organization management, Strategic planning

What to Do When Your Growth Stalls

July 19, 2018

Via: Business 2 Community

Is your firm suffering from a shortage of top talent? Are new leads turning to your competitors first? Have you found yourself increasingly competing on price? While the symptoms of stalled growth can run aplenty for professional services firms large […]


General organization management, Strategic planning

How to Market Your ‘Non-Millennial’ Business to Millennials

July 17, 2018

Via: Business.com

Millennials are growing up. Most definitions place this generation (also known as Generation Y) as being born between the mid-80s to the late ’90s or very early 2000s. There is plenty of advice on how to appeal to millennials and […]


Department management, Marketing

Why Inbound Marketing Should be a Part of Your Fundraising Strategy

July 12, 2018

Via: Business 2 Community

Inbound marketing in the B2B world is focused on attracting visitors to a website, connecting with them through valuable content, engaging with them so they turn into customers, and then inspiring them to become brand advocates through follow-up communication. This […]