Tag: strategy

April 24, 2024

Many businesses often prioritize cost-cutting measures during economic uncertainty. However, one strategy entrepreneurs should consider during a recession is investing in their salaried employees. While this may seem counterintuitive at first, there are several reasons why this can be a […]

April 23, 2024

If you want to work as a freelancer, you need to start from the bottom. One of the first things experienced freelancers will tell you is that you need to find your niche, but even this isn’t straightforward. Typically, your […]

April 23, 2024

High-performing startups often feature strong founding teams that combine business-minded generalists and technical-expert specialists. The mythic founder who does it all is rare for good reason. The skill set that makes someone a top-notch developer or scientist isn’t the same […]

April 22, 2024

The best business plans can ultimately fall short without the right workers to bring that to completion. In today’s competitive and sometimes volatile marketplace there is often the opportunity to find work with multiple different employers. When those other employers […]

April 22, 2024

Consider Jody, a whiz at landscaping, but terrible at recordkeeping. One of Jody’s first jobs was for a contact from the local chamber of commerce. The client had a double-sized lot and wanted to give it an English garden feel. […]

April 18, 2024

Real estate investing is a great way to diversify your portfolio and generate relatively passive income. There can be significant real estate tax benefits, as well. Although each individual situation is unique—and it’s always a good idea to speak with […]

April 17, 2024

Efficiency in the mailroom can positively impact a company’s operations, from communication flow to cost management. If you’re looking for strategies that will improve your mailroom’s efficiency, try out these straightforward tips. From adopting new technologies to optimizing sorting and […]

April 16, 2024

It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it right, it’s more involved than that. Here are three […]

April 12, 2024

Have you ever woken up feeling stuck in a rut? Perhaps your career seems stagnant, or your personal growth appears to have stalled. It happens to all of us. After all, life is unexpected, routines get boring, and we easily […]

April 11, 2024

Today, you’ll be hard-pressed to find someone who hasn’t — at the very least — played with the idea of launching an ecommerce business. The U.S. is the global leader with an estimated 14 million ecommerce sites, and that number […]

April 9, 2024

Take look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single tim: Steve Jobs’ Apple. Like countless startups today, Steve Jobs began his journey in a garage with little […]

April 1, 2024

It’s never too early to prepare your company for a sale. The business landscape is evolving rapidly, and entrepreneurs considering selling their businesses must adapt to the changing market dynamics. Strategic planning and timely decision-making can significantly impact the success […]

March 29, 2024

You care about your employees–you care about the health of your employees–so you do your best to take care of them. They need to eat, so you give your employees a lunch break. They need to refresh and recharge, so […]

March 28, 2024

Raising money is critical to a startup’s success. It is essential to fuel growth, build infrastructure, attract talent, mitigate risks, access networks, scale marketing and sales efforts, and achieve milestones. A pitch deck is one of the most important documents […]

March 25, 2024

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]

March 22, 2024

If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationships and personalization are already […]

March 20, 2024

If there’s one thing that’s for sure, it’s that the biggest priority in your business is to engage your customers and make it clear to them what your business has to offer. Failure to reach your target audience could result […]

March 19, 2024

When people struggle with mental health, they are more likely to do things that cost businesses money. Conversely, study after study shows that, when people have access to preventative support services or treatment for mental health problems like anxiety, depression, […]

March 19, 2024

If you’re looking for ways to improve your relationships with clients, partners, or employees, you’ve probably come across a strategy called corporate gifting. It may sound too simple – can offering presents really do that much for your company? – […]

March 14, 2024

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]