Top

Tag: technology


Department management, Marketing

Customers Are People, Not Products: Here’s to the End of the Advertising Model

April 13, 2018

Via: Small Biz Club

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from […]


General organization management, Strategic planning

Reconstructing Performance Management for Both the Employee and the Company

April 6, 2018

Via: Aberdeen Essentials

In 2017, Aberdeen found that 64% of Best-in-Class companies (the top 20% of performers as defined by Aberdeen’s Best-in-Class research methodology) distrusted traditional performance reviews. This sets the tone for a major challenge facing organizations today: Traditional performance reviews are […]


Department management, Marketing

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

March 26, 2018

Via: Entrepreneur

Lately, AI-powered marketing has been a buzzword across the world. And while the whole marketing world is talking about it, a recent study finds that AI adoption in marketing is limited by marketers. Why? Because it is still quite new […]


General organization management, Strategic planning

Launching and Building Your Online Marketplace: A 4-Step Approach

March 23, 2018

Via: Small Biz Club

The time is ripe for online marketplace businesses, and their reach just keeps expanding. Peer-to-peer rentals, a hub for finding and booking key services, B2B networks or exchanges between individuals – anything’s possible. In an age when web and mobile […]


Self-management, Stress management

4 Small Expenses That Remove Stress and Help Your Business Grow

March 9, 2018

Via: Small Biz Club

One of my biggest challenges when opening my business was deciding how and when to spend money. At first, we tried to go for the home run. A $5,000 radio ad buy? Yeah, we did that. We sold practically nothing. […]


Department management, Marketing

Leverage AI to Transform Your Marketing Plans

February 27, 2018

Via: Small Biz Club

Artificial intelligence is rapidly becoming the norm in a myriad of industries, but many small business owners and aspiring entrepreneurs alike still have yet to employ it to meet their business goals. Few mom and pop shops seem to realize […]


Department management, Marketing

There is No Future for Digital Marketing

February 9, 2018

Via: Business 2 Community

The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will […]


Department management, Marketing

Where Social Media is Headed in 2018

January 25, 2018

Via: Business 2 Community

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to […]


Department management, Financial

5 Ways You Didn’t Realize Your Company Can Use Cryptocurrencies

January 10, 2018

Via: Small Biz Club

With cryptocurrencies like bitcoin making headlines recently due to a rapid increase in dollar value, it’s important for small businesses to realize there’s more to this phenomenon than accepting it as a form of payment. While that’s certainly an important […]


Investment, Organization management

Can Field Service Overcome the “Uber” Fatigue?

January 9, 2018

Via: Aberdeen Essentials

Five years ago, every Venture Capitalist in the world immediately stopped listening when someone pitched them “Netflix, but for (insert industry)”. Today, VCs are equally driven to madness by the flagrant overutilization of Uber as a business model. To demonstrate […]