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Tag: technology


Department management, Information Technology

Putting Chatbots to Work on Your Business’s Website

July 13, 2018

Via: Business 2 Community

We are in the midst of a major communications disruption, where artificial intelligence (AI) is now stepping into the space where receptionists, customer service reps, administrative assistants, and sales associates were once the front lines. Chatbots aren’t just the future. […]


Department management, Information Technology

The Role of AI in Customer Experience

July 5, 2018

Via: Small Biz Club

Trends in the customer service space are showing that by the year 2020, the use of chatbots, a form of artificial intelligence, will skyrocket by 1000%. While 86% of consumers want to enhance the experience by keeping a person as […]


Department management, Marketing

How Retailers Are Using AI to Power their Marketing Communications

June 29, 2018

Via: Business 2 Community

We’re in the age of the customer, and that means providing a seamless experience across channels, delighting customers with same-day deliveries, and providing unparalleled customer service and personalized recommendations that garner evangelism and brand loyalty. But personalized commerce isn’t just […]


Department management, Marketing

Content Marketing Automation Mistakes Are Killing Your Business

June 28, 2018

Via: Business 2 Community

Don’t worry; I’m not going to ask you to give up your content marketing automation — that would be like asking me to give up air conditioning. Or Diet Coke wine. Today’s marketing world is too big, too complex, and […]


Department management, Information Technology, Marketing

Why Do You Need to Automate Your Content Tagging With AI?

June 6, 2018

Via: Business 2 Community

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who […]


Department management, Marketing

5 Marketing Technologies to Use in 2018

May 22, 2018

Via: Small Biz Club

The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic […]


Department management, General organization management, Marketing, Systems management

9 Analytics Considerations for Redesigning Your Website

May 17, 2018

Via: Small Biz Club

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely […]


General organization management, Strategic planning

The Ultimate Question You Need to Ask All of Your Clients

May 8, 2018

Via: Business 2 Community

There is an ultimate question you should be asking all of your clients at least once per year. An Astonishing Fact It’s astonishing to find out that most companies lose their clients, because they don’t pay enough attention to them. […]


Department management, Marketing

Customers Are People, Not Products: Here’s to the End of the Advertising Model

April 13, 2018

Via: Small Biz Club

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from […]


General organization management, Strategic planning

Reconstructing Performance Management for Both the Employee and the Company

April 6, 2018

Via: Aberdeen Essentials

In 2017, Aberdeen found that 64% of Best-in-Class companies (the top 20% of performers as defined by Aberdeen’s Best-in-Class research methodology) distrusted traditional performance reviews. This sets the tone for a major challenge facing organizations today: Traditional performance reviews are […]