Category: Marketing

February 21, 2024

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 […]

February 21, 2024

The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, […]

February 20, 2024

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]

February 20, 2024

What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence. At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing […]

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]

February 16, 2024

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]

February 16, 2024

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

February 15, 2024

Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the […]

February 15, 2024

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its […]

February 14, 2024

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]

February 12, 2024

Engaging customers is tricky business. But a well-designed landing page can make your life easier. It can significantly increase conversions for your pay-per-click (PPC) and email marketing campaigns. But what exactly is a landing page and how can you use […]

February 12, 2024

Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in […]

February 9, 2024

Search engine optimization (SEO) has become one of the most important and valued areas of any modern business’s marketing plan. While hiring specialists and utilizing keyword-finding platforms can be of service, it’s tough to know how well your SEO investments […]

February 9, 2024

Whether it’s a plucky startup or an established name, if your business isn’t getting the attention it needs online, you may need to revise your marketing strategy. Search engine optimization (SEO) may sound complicated, but you don’t need to hire […]

February 8, 2024

When you’re spending $7 million on advertising-the average cost of a Super Bowl ad-you’re probably assuming the price is worth the payoff. After all, it’s a national event with celebrity, spectacle, and sport. And that’s just the commercials. Yet, Nataly […]

February 8, 2024

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]

February 7, 2024

This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount. An essential part of […]

February 5, 2024

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]

January 29, 2024

Last Thursday, the undefeated University of South Carolina women’s basketball team traveled to Baton Rouge to take on the defending national champions Louisiana State University in one of the most highly-anticipated matchups of the season. Togethxr co-founder Jessica Robertson was […]