Category: Department management

March 11, 2024

Due to various limitations on certain deductions and tax credits, you may not be able to use the full amount of a write-off in the year in which it arises. Instead, the unused amount may be carried forward and used […]

March 11, 2024

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]

March 7, 2024

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]

March 6, 2024

Finding the best email marketing service for your small business is crucial to unlocking its marketing potential. Email marketing’s high return on investment, with businesses seeing an average of $42 for every $1 spent, underscores its importance in any robust […]

March 6, 2024

When the regular tax filing deadline of April 15 rolls around each year, it can be stressful and overwhelming for many taxpayers. You may need extra time to find out how to file self-employment taxes or simply gather important documents. […]

March 4, 2024

In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, […]

February 29, 2024

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]

February 28, 2024

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 27, 2024

The demand for professionals with advanced degrees in marketing is increasing. Elevate your career with an MBA in digital marketing providing the required knowledge and skills to succeed. You can hone your branding, data analysis, social media marketing, and search […]

February 26, 2024

Fostering a work environment where everyone feels safe and empowered to speak up and collaborate is crucial for tackling the most difficult challenges and achieving success. The thing is, many organizations–and the people who lead them–ignore or even punish workers […]

February 23, 2024

The Internal Revenue Service (IRS) is urging small business owners to closely examine their Employee Retention Credit (ERC) claims for potential inaccuracies. As the deadline of March 22, 2024, fast approaches, the IRS has highlighted seven warning signs indicating that […]

February 22, 2024

Running a business is a challenge at the best of times, so it’s always worth making it as straightforward as possible for yourself. That’s where software comes in, as they’ll make performing vital tasks much easier. They’ll even take a […]

February 22, 2024

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]

February 21, 2024

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 […]

February 21, 2024

The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, […]

February 21, 2024

ChatGPT has been looking a little unhinged. Some users wondered what the heck was going on with OpenAI’s chatbot after it started responding to their queries Tuesday with a whole lot of gibberish. Sean McGuire, a senior associate at the […]

February 20, 2024

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]

February 20, 2024

What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence. At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing […]

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]