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100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

By now you’ve probably heard about Chase’s plans to issue over 100 million contactless Visa cards by year end. You may even have one already. Most of the major banks are following suit, beginning to invest in reissuing contactless cards to their cardholders. And so if you’re not currently offering near-field contactless debit and credit cards to your own customers or members, you may need to soon. The problem, and opportunity, lies in the point that most cardholders don’t yet know how to recognize contactless cards or how/where to use them.

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