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11 Cold Calling Services

Telemarketing remains a viable way of generating new business in 2022, in spite of its negative reputation. Cold calling is truly a numbers game, and volume is necessary for success. While just 2% of cold calls result in a sale, organizations that abandoned a cold call marketing strategy experienced 42% less growth than companies that employ a telemarketing strategy.

Because cold calling is a numbers game, it can be hard for the average small business to allocate the resources needed for a successful telemarketing campaign. A small team might create effective cold calling scripts and even research all the best cold calling tips, but a cold calling service still might better meet the company’s needs.

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