A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel.
That doesn’t necessarily make it easy though. Knowing you should send emails is way different than actually concepting and executing them. So we have some email marketing best practices you can follow to kick off your campaigns this year.