Almost every American consumer has a smartphone, and consumer research has found that American smartphone owners check their phones an average of 96 times per day, according to data from Asurion. Because people check their phones so often, SMS for business can be a powerful marketing tool for brands wanting to keep their customers in the loop.
How you write your marketing messages and design SMS campaigns can have a serious impact on their effectiveness, however. Here are 15 text message marketing examples that work, broken down by message type, along with strategies for how your business can adapt these examples to its next SMS marketing campaign.
