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3 Common Personalization Fails (and How to Fix Them)

February 2, 2018

In today’s world, email marketing and personalization go hand-in-hand, just like peanut butter and jelly, Burt and Ernie, and bacon and eggs. You’ll be hard-pressed to find ideas about the future of email marketing without a focus on personalization.

Personalization is a vital part of email marketing as well as one of the top ways to help your emails convert. In fact, personalized emails deliver 6x higher transaction rates, increase open rates by 26%, and revenue is 5.7 times higher.

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