If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing.
I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or producing other content? My money says yes. If they aren’t, just close out this window and move on (and leave me a comment if you really want the $20 — I’ve got to maintain my honor).
Here’s the point: the reality is that if you’re not doing content marketing, you’re falling behind. Content marketing is critical in B2B tech marketing.
