image credit: Pixabay

3 Hooks Guaranteed to Increase Customer Email Open Rates

September 16, 2021

If you’re an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer’s perspective, email marketing is often seen as one of the more annoying branches on the great tree of marketing.

It doesn’t have to be this way. Email marketing should be a mutually beneficial exchange between a brand and those that are interested in what the brand has to offer. I’m not sure exactly when, but somewhere in the universality of ecommerce, marketers lost their way.

Read More on Business 2 Community