A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or event, and nobody bites.
Just because people are liking and commenting on your posts doesn’t mean they’ll buy from you. Feeling compelled enough to press a button and feeling compelled enough to pull out a credit card are two totally different motivations. Tapping into the latter requires some serious sharpening of your storytelling skills.
