Businesses that aren’t using email marketing today could be missing out like never before. Consider the fact that Americans spend an average of 143 minutes daily just checking email. There’s tremendous marketing potential in an email address.
Make the most of this opportunity by building a reliable, healthy email list. Otherwise, you not only decrease your ROI, but also your emails may end up landing in your spam folder or never arriving at all.
So, what should you focus on to build a list that is healthy and thrives? Let’s look at some of the most important steps.
