As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then create the supporting content, but may not have the resources or experience to do so. In fact, according to a recent B2B Content Marketing Report authored by the Content Marketing Institute and MarketingProfs, 67% of B2B marketers assessed their content marketing maturity level as adolescent, young and first steps.
