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3 Ways to Ensure Early Content Marketing Efforts Pay Off

November 6, 2017

From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and with so much data available for marketers to segment, consumers demand that their attention is earned. But there’s hope. Content marketing is one method that has seen enormous growth in the past few years.

According to PointVisible’s “The State of Content Marketing in 2017” infographic, 70 percent of B2B and 73 percent of B2C brands planned to create more content this year.

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