For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse.
Then the pandemic hit, and digital strategy accelerated by six years, according to Twilio’s COVID-19 Digital Engagement Report in a recent article by Chiefmartec.com.
During the spring of 2020, marketers around the world were tearing up their carefully crafted marketing plans and being forced to adapt to the most volatile world anyone in the last century has faced.
