It’s generally true that money can’t buy happiness. And when it comes to business, it’s usually the little things that draw customers to you. These no-cost intangibles often are what makes customers stay or go. They help shape how customers feel when they enter your store (online or offline) or interact with customer-service representatives. These qualities affect the customer relationship.
Business leaders should focus on a few things that don’t cost a cent because hard-to-quantify acts matter when it comes to acquiring customers. How you choose to set the tone in these areas will have a massive impact. If your customers aren’t happy, look in the mirror and figure out what you’re missing. Here are a few simple but very important steps you can take.