One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. Jep has a special focus on Marketo customization and integration, having worked at Marketo for a number of years.
His views on the future of martech startled me. They were discerning, uncomfortable…and right on. That’s why I wanted to share them. I have to preface this by saying that Jep is referring in these comments to mid-large enterprises – many clients he works with might be considered industry leaders.
