Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll simply “run ads” or “pay influencers” to grow from an idea to multi-million-dollar profits. While I’m not suggesting ads and influencer promotions can’t work wonders for some companies, it should come as no surprise that with their ubiquitous proliferation, their efficacy has waned.
