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4 Key Steps and Best Practices to Turn Your Brand Image Into a Winner

April 26, 2023

Before you start managing your reputation, you must accurately assess where your company’s reputation lives online. This will most likely vary based on the products or services you offer. Essentially, it’s any platform where consumers can leave feedback about your brand and customer experience.

For instance, most brick-and-mortar establishments likely place a lot of importance on review sites, such as Yelp, where customers can share ratings and comments. Social media platforms are also essential to many businesses, as it’s here that customers can tag, comment, engage and share positive and negative interactions with your brand. Search engine results can also significantly impact your reputation, particularly if the top results are negative articles or reviews tied to your brand.

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