Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it.
Is your email marketing campaign showing those kind of numbers?
Texting is an integral part of the public’s way of life today, and they actually prefer to be engaged in that format. But only if it’s done right. Developing an effective SMS strategy takes a specific attention to detail.
