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4 Reasons TikTok Should Be Part of Your Marketing Plan

March 2, 2021

TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform spanning ages, geographies and interest. This means that most brands’ target audience can be found there. The platform can be particularly impactful as it propels engagements into the billions, numbers that are unheard of on any other platform. This is just one of several reasons why TikTok should be a part of most brand’s 2021 marketing plans. Here are four that stand out.

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