Consumers make purchase decisions year-round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime Day, spending tends to increase. Knowing that specific times of the year have trends associated with them makes it easy to determine which are the high traffic times of year for advertisers. The hard part is standing out from the noise—when it’s time for you to turn your campaigns on to align with peak seasons, the same goes for everybody.
