The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.
But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there isn’t a one-size-fits-all subscription marketing strategy, there are a few common mistakes that ecommerce brands would be wise to avoid.
