Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some of these platforms are included in marketing campaigns. Managing several social media accounts, including creating content, tracking content and data and scheduling, can be a much more difficult task than you might expect. For organizations with limited resources and time, this can become a challenge to manage effectively. However, there are ways to use your time and efforts more efficiently. Here are four tips that are useful for managing social media marketing.