Top
image credit: Unsplash

4 Ways to Reach the Senior Audience in 2020

November 7, 2019

Via: Inc.

As baby boomers age into Medicare, reaching and marketing to seniors is becoming a different game.

There was a time (not very long ago) that talking to a senior audience was almost impossible via social media or even email marketing. Today, the technology gap between the older and younger generations is starting to close.

Through research as well as my company’s own experiments, I’ve found a few key ways to interact with seniors and get them on board with our brand. Here are the methods we actively find success with:

Read More on Inc.