Social media marketing has become a valuable tool for small business owners. But the platforms they prioritize depends on their age.
When it comes to Instagram, 43% of millennials say they plan to increase their investment on the platform. The number goes down to 25% for Gen Xers.
The data comes from a report by Visual Objects written to give businesses a deeper understanding of the risks and benefits associated with different social media platforms. As well as providing an overview of the most popular platform in 2019 and how much they plan to invest.