It seems that every week, we learn about a shiny, new way to engage B2B customers.
However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective channel for revenue generation. A study has shown that email marketing delivers $38 for every $1 spent.
Email outperforms other channels including social media. According to McKinsey, you are 40x more likely to acquire a new customer from an email than from Facebook or Twitter. Meanwhile, you are 6x more likely to get a click from an email than from a tweet.
