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5 Content Optimization Hacks to Revive Old Articles and Boost Traffic

September 21, 2021

Let’s start with answering the question:

What is content optimization?

If you ask Google what is good content – you’ll get a very simple answer: original content that resonates with your audience’s needs.

In other words – optimized content.

But when you ask what content optimization really is, you’ll get the same answer from almost everybody. And it’s all about SEO!

If you ask me – content optimization is a bit more than technical search engine optimization.

Other than technical SEO, content optimization is also about making sure that your existing content:

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