Let’s start with answering the question:
What is content optimization?
If you ask Google what is good content – you’ll get a very simple answer: original content that resonates with your audience’s needs.
In other words – optimized content.
But when you ask what content optimization really is, you’ll get the same answer from almost everybody. And it’s all about SEO!
If you ask me – content optimization is a bit more than technical search engine optimization.
Other than technical SEO, content optimization is also about making sure that your existing content: