You’re running a small business. You employee a few people too. And you’re actively looking for ways to keep your costs as low as possible. But you still need to run things efficiently. Well, the quicker you get a grasp on your costs, the more you can save. As a result, you hopefully won’t need to lay off employees or close your doors because of a few low-performing months.
Most businesses often look at flexible expenses. For example, they might consider cutting marketing and advertising first. But these shouldn’t get cut first. Think of marketing and advertising as the lifeblood of your business. They make you money. If you cut them, your revenue and profits could drop too. And this could start a never-ending cycle to the bottom.