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5 Key Ingredients Every Company Needs in Their Strategic Narrative

June 27, 2022

Most companies lack a strong strategic narrative. When I was first transitioning into advising and board work, I met with literally hundreds of executives. Over these coffees, meals and happy hours, I sat down with over 100 CEOs, more than 30 venture capitalists and private equity investors, as well as dozens of founders and go-to-market leaders to discuss best practices for growing and scaling a high-performing team.

The vast majority of these leaders were leading companies with disruptive and compelling products — with sizable market opportunities. Yet, they all wanted to scale bigger and faster, and most felt they could be better at communicating their story to the world.

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