As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead.
As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant. So what macro trends will likely have the biggest impact on firms in the coming year? Here’s a list of five macro B2B marketing trends to watch in 2022.
