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5 Online Marketing Mistakes That Will Cost You

May 30, 2018

Via: Inc.

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan.

There are two reasons. First, an inefficient campaign means you’ll spend more money per acquired customer – dropping your ROI. Second, it means you’ll miss out on the additive benefit of each sale you missed – decreasing the lifetime value of each customer. Basically, this second reason is opportunity cost of referrals, word-of-mouth marketing or repeat business.

Read More on Inc.