A good content marketer is a complex beast. These days, it’s not enough just to be a great writer. More and more, you basically have to juggle being a psychologist, a tech-whizz and a data scientist is you want to make an impact. With close to 5 million blog articles being published daily, that’s just what it takes to be noticed.
Are all of these bloggers reaping the famous benefits of content marketing? Doubtful. In fact, dear reader, you’re probably here because your content strategy isn’t converting as well as you’d hoped. There’s no shame in that. As little as 9% of brands would describe their content marketing as ‘very effective’.
