Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and their content about the product more than companies.
According to this study, 63% of their participants between the ages of 18 and 34 trust what influencers say about brands more than what brands say about themselves.
Collaborating with an influencer to scale your business is a smart move, but there are a few things you should know. Let’s dig right into some of the best practices for better influencer-brand collaboration.
