Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing.
The direct-to-consumer (D2C) model is becoming more and more common. It has been the source of disruption in industries from automotive to e-commerce. The ability to provide a frictionless customer experience is at the heart of a successful D2C business.
