A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales.
Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics are easy to measure, and the content of an email message can be instantly changed whenever required.
Apart from encouraging sales, email marketing can build your brand, turn customers into loyal supporters and establish you as a trustworthy authority. And that’s why using emails to merely announce a sale or send a newsletter doesn’t even come close to fully exploiting the true potential of email marketing.