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6 Types of Marketing Emails Every Ecommerce Business Needs to Be Sending

Email marketing can feel like a personal relationship.

There’s a high when your new subscriber joins the list. Then a honeymoon phase when they open your first few emails and click through to your website.

But in time, the magic fades, and so does their engagement. Eventually, there’s a breakup, and your unsubscribe rate takes another hit.

What went wrong?

I’ve got some bad news. If you’re sending the same new product or discount email over and over, then it’s you, not them.

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