Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. There’s just no better way to establish direct contact with a customer or client than to send carefully honed content directly into their email inbox.
When done right, email marketing can yield significant benefits for your business: Increased traffic, improved sales, and a stronger rapport with your clientele. If you’re not seeing those results, it may be because your strategy is askew. Here are a few things to consider as you seek to get your email marketing efforts back on track.