SEO is defined as the optimization process of improving the keyword ranking and organic website traffic or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
And it is increasingly becoming a part of ensuring the growth of any business. It refers to the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
