In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time.
All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today I’m going to share with you seven things you can work on in your account during this time period. They include:
- Test expanded text ads now
- Set up new ETAs for future use
- Prepare for declining impressions
- Start using responsive search ads now
- Establish RSA benchmarks
- Pin strategically
- Understand RSA reporting limitations
