Lead magnets have been around for decades and they continue to play an important role in helping marketers to generate leads. Essentially, a lead magnet gives a user something free in return for their details, along with permission for you to send them content. The ultimate aim is to push them along the sales cycle to purchase.
The best lead magnets offer visitors something that’s exclusive, valuable, and highly relevant to their pain points.
Lead magnets offer a great way to start a new customer relationship. But only if they’re easy for visitors to engage with and help them to achieve what they were promised.
