Did you know nearly two-thirds of millennials say that they “text a lot”? It goes without saying… most millennials now prefer to receive a text than a phone call.
I think it’s about control.
They can exercise control over when they read and respond to your message. It’s a fact that every marketing manager must keep in mind as we plan our marketing activities.
Are you wondering what other important bits of information could impact your marketing efforts… then keep reading.
Here are ten texting statistics that will change how you look at SMS Marketing.