All the best websites since the dawn of the internet share one thing in common – they have had great content.
Whether someone goes to a site for business or pleasure, what keeps people coming back is content. However, only in the last few years have digital marketers started to really dig down into all the types of content marketing the digital medium allows.
When the web was young, text content was 99 percent of what was available. Text was all the vast majority of users had the bandwidth to download. Multimedia was kept to simple formats with small file sizes so it wouldn’t take days to browse a website.
