The audience is jaded. They have spent a lifetime seeing — and ignoring —ads. It’s just noise now. Go online, and things don’t get better. Banners. Pop-ups. Every social media platform is now driven by algorithms, which will float or sink the message.
Shlomi Ron is figuring out a way to get around this.
You Know It When You See
“Visual storytelling is a marketing strategy that leverages compelling narratives, placing the customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey, in order to empower customer’s lives and drive business results.”