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AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

May 30, 2023

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving another major shift in the industry. As a Gen Xer, I’ve witnessed this transformation firsthand.

Initially, I was skeptical of ChatGPT’s potential as a generative language model to replace human creativity in content creation. However, after trying it out for myself, I was amazed by the quality of content it produced — and I’m not the only one.

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